Featured Work:
Playdate prototype for in-chat event card
An integrated messaging extension that modernizes the way you organize group “playdates.”
Created a mobile-first group scheduling tool to eliminate scheduling friction within group chats. Conducted qualitative user interviews to understand common coordination pain points, created specs for the core user experience, and designed a one-tap voting interface with the goal of making it faster and more convenient for groups to share their availabilities.
Role: Product Lead & Designer
Skills: 0 → 1 Product Strategy • Mobile & Web UX • Product Specifications
Trade-Off Calculator
Example scenario inputs and questions
An interactive dashboard predicting ecosystem trade-offs for notification strategy changes.
Built a 0-to-1 internal analytics app to establish a missing process for evaluating notification changes. By replacing manual guesswork and ad-hoc data requests with interactive modeling, the tool gives Product and Engineering teams clarity on balancing acquisition and retention and reduces evaluation time.
Role: Product Lead (Strategic Finance)
Skills: Data & Analytics Strategy • Internal Tooling • Tradeoff Modeling
New Retention Engine
End screen from cancellation flow
An improved, multi-channel customer lifecycle engine built to maximize subscriber retention and LTV.
Redesigned the subscription and post-purchase experiences for a small CPG company who relied on monthly subscribers. Ran quantitative analysis and synthesized customer feedback to determine optimal subscription offerings and touch points, resulting in +35% blended retention rate and +7% LTV.
Role: Growth Lead
Skills: Funnel Optimization • Subscription UX • Retention Strategy
Archive:
Dogma — A location-based mobile app that connects nearby dog owners through in-app messaging and map matching. See more.
Trends n Friends — A social extension concept to Yelp to bridge the gap between discovering restaurants and sharing dining experiences. See more.
Campus Hub — Centralized event discovery mobile platform designed to help users find local events through interests and date filters. See more .