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campus hub

In April 2019, I attended UCLA Bruin Entrepreneur’s second annual Designathon, a day-long design-centered competition between UCLA students. I worked in a team of three to ideate, wireframe, and prototype our solution using Figma.

The prompt: identify a common issue college students face and propose a solution to this issue.

To identify a problem we wanted to resolve, we each wrote down as many college-related issues we could think of on post-it notes and categorized them. We noticed that all three of us faced issues related to social events.

Problem statement: College students find it difficult to find events that interest them because there is no cohesive list available on a single platform.

We first created a user persona of a typical college student that faced the same issue we did of finding social events. We identified key goals and pain points of our user persona. 

We evaluated the current solutions for finding college events, which were through social media, word of mouth, flyering, and Handshake, to name a few. Just based on the number of methods to find events, it seemed clear to us that there was no cohesion between these platforms.

Solution: Creating a mobile application that serves as the central hub for all campus events. The app, Campus Hub, will help users find events tailored to them by filtering events based on interests and dates, or searching for keywords.

If we had more time, we would have liked to conduct user interviews with college students to validate our problem statement, created more user personas based on our research, and tested our prototypes with potential users to measure the app’s value.

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