resume

EXPERIENCE

McKinsey & Company — Senior Business Analyst

Oct 2022 — present

• Evaluated global fashion company’s inventory to release ~$300M in cash by providing new perspective on increasing inventory turns and improvements to inventory management and assortment productivity

• Led go-to-market expansion strategy for Canadian construction company into $10B US market by sizing 5 key end-markets, conducting 30+ stakeholder interviews, and assessing competitive and regional risks

• Developed dynamic model for yearly archetype analysis starting with ~300 companies participating in largest study of women in corporate America, informing gender equality best practices and insights

• Oversaw regulatory remediation plan for large national bank by coordinating between 16 workstreams and integrating 7000+ steps into plan to reduce compliance issues and improve regulatory adherence

Accenture — Consulting Summer Analyst

Jun 2021 — Aug 2021

• Advised top-five global cosmetics company through digital transformation by automating campaign prioritization, developing streamlined data collection platform, and modernizing customer journey maps

• Analyzed previous year’s promotional campaigns to determine effective strategies to enhance marketing performance and profitability, including increasing ROI by 15% and conversion rates by 10%

Indie-pop! — Artist Research Intern

Jul 2020 — Present

• Utilized streaming data to extrapolate insights from decay rates and genre trends, identifying and evaluating 50+ prospective artists for music label to sign, with goal of diversifying roster by 3+ artists

• Supported CEO by synthesizing research findings, evaluating implications of key analyses, and overseeing team of 5 interns to coordinate project efforts in A&R talent scouting processes

NBCUniversal — Digital Product Security Intern

Jun 2019 — Sep 2019

• Refined film release strategy using Tableau and APIs to analyze 50K+ piracy incidents across major studios, informing release planning and risk management to reduce piracy-related losses by 10%

• Established comprehensive company-wide security standards by assessing 50+ vendors across Deepfake detection, digital fingerprinting, and digital watermarking technologies

UCLA Grand Challenges — Graphic Designer

May 2019 — Present

• Increased Twitter engagement by 400%+ after revision of branding across all media channels using A/B testing and creation of original content

• Responsible for creating all original print and digital content for 25K+ UCLA members across social platforms, email marketing, and campus postings

Ticketmaster — Product Marketing Intern

Jan 2019 — Mar 2019

• Prioritized future sponsorship contracts by assessing effectiveness of digital assets through unique visitor metrics and tracking link performance on partner sites, resulting in 1.2x value realized from sponsorships

• Measured contractual obligations and digital asset performance to optimize client distribution strategies, maximizing overall value of marketing partnerships and improving campaign ROI by 10%

LEADERSHIP

Bruin Consulting — Project Manager

Sep 2019 — Jun 2022

• Created new website for Y-combinator startup to create more intuitive user flows, bolster company credibility with 10+ case studies, and drive more traffic to socials

• Delivered product and marketing recs to startup after conducting user research, 10+ industry expert interviews, and 450+ consumer interviews

OTHER

Skills:

• SQL, Python, Tableau, C++, Java, R, HTML

• Adobe Illustrator, Figma, Final Cut Pro X

• Advanced in Spanish and Mandarin

Awards:

• BCG Bridge to Consulting Extern (2020)

• LEK Consulting Case Comp. Winner (2019)

• Goldman Sachs Case Comp. Finalist (2019)

Interests: Almond croissants, Hojicha, Parks & Rec, Water bottles, Sustainable fashion, Running, Yelp, Alt. milks