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product space
Throughout the 2019-2020 school year, I was a Product Design Fellow in Product Space, a product-centered club at UCLA. At the end of my fellowship, I worked on a capstone project where I was to create any product I wanted to.
I worked with a Product Management Fellow and Product Marketing Fellow, and we decided to focus on problems within social life because maintaining our friendships is really important to all of us.
We conducted user interviews to learn more about potential pain points in the scope of maintaining relationships. We interviewed college students and young professionals in the workforce because it turned out that both groups face similar issues in this regard.
After evaluating various pain points, we refined the problem with building friendships into two key issues: prioritization issues and a perceived lack of reciprocity from the other party. For our product, we chose to focus on the former.
Problem statement: Building and maintaining relationships is difficult due to prioritization issues.
Note: from here on, I worked on this project on my own.
Using our research, I created user personas that encapsulated the pain points identified earlier. Then, from these personas, I brainstormed several solutions that would solve our problem statement.
Solution: Create a mobile application that lowers the barrier of following up with friends by sending push notifications to send text (auto-generated texts only require user’s approval before sending). The app connects the user’s contacts and calendar, allows the user to prioritize friends based on how often they would like to connect, and then sends notifications when there are large gaps in the user’s schedule.
My next steps would be to finalize my prototypes, conduct usability testing for my product, then after revisions, work with an engineer to have my product coded as an actual app!
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